Elevating sports to new heights:

Our legacy of successful global projects.

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SeeWhatWe do

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Elevating Excellence
through Sports

With a track record of success, we have consistently delivered impactful projects that harness the spirit of sports to inspire, engage, and drive positive change. From sports events and sponsorships to athlete development programs and community initiatives, we bring passion, expertise, and innovation to every endeavor. Join us as we embark on a journey to unlock the full potential of sports and create a lasting legacy of excellence.

Athlete Endorsement

Kobe Bryant X China Event Activation

    Successfully led a one-of-a-kind campaign between NBA Legend, Kobe Bryant, and DeRUCCI, one of China’s biggest mattress brands.

    As the point company, RP negotiated contracts, handled logistics and language translations. RP organized the details of Kobe’s travel to China, provided translators, and led the event activation.

    • 475K + Total view on Weibo campaign
    • 74.1K+ Total Engagements on Social Media Platform
    Team Sponsorship

    Villareal CF Jersey Sponsorship

      Negotiated, secured and renewed official Game Jersey sleeve sponsorship on behalf of Color Star Technology with Villarreal CF starting in the second half of the 2022 LaLiga season.

      Renewal included the 22/23 season sleeve sponsorship, becoming the Official Partner for Villarreal’s preseason tour – “Color Star European Summer Tour 2022”- and a camp/clinic marketing activation in NYC. Color Star prominently featured as Villarreal progressed to the Semi-Finals of the 2022 UFEA Champions League – knocking out Juventus (Round 16) and Bayern Munich (Quarterfinals) before losing 5-2 on aggregate to Liverpool.

      • 273K+ Total Engagements on Social Media
      • 14.5K Average Arena Impressions
      Social media

      Mookie Betts x KBO Social Campaign

        Mookie Betts’ KBO League Opening Day video was an initiative conceptualized with Red Phoenix and launched to connect Mookie to Korean and global baseball fans.

        Red Phoenix negotiated and secured image and licensing rights from KBO and player’s representatives. We also provided market-specific guidance and consultation to Betts’ team, including formulating a creative strategy, localization plan, Korean translation/pronunciation support, PR services and promotion through Korean media outlets and sports agencies

        • 270K+ Total Views across all Social Media
        • 20.4K Total Engagements on Social Media
        Strategy

        Rip Hamilton X Okinawa City

          In collaboration with the Okinawa Tourism Board, Red Phoenix ideated and executed the ” Rip Trip in Okinawa City” travel campaign to promote Okinawa as a basketball hub and attract international tourism. Campaigned include NBA All-Star Rip Hamilton and Mo Evans exploring Okinawan idyllic scenes, local foods, and exchange with the local basketball community.

          Identified, negotiated, and secured the appearance of Rip Hamilton and Mo Evans. As the point company, RP negotiated contracts and handled logistics and language translations. RP organized the details for travel and acted as a guide to navigate Japan’s distinct cultural practices and traditions.

          Team Sponsorship

          Capitanes X Tissot

            Negotiated, secured and closed the deal for the Sponsorhip between Tissot brand and Capitanes CDMX who played their first NBA-G League Season on 22-23.

            Tissot became and started to be the official sponsor of Capitanes CDMX by participating Digitally and with brand presence in stadium & court.

            • 7.5K avg attendance home games (highest in any NBA – G League team
            • 17 MM people in Mexico are interested in Capitanes
            • +237k followers on Capitanes RRSS
            • +70K attendance during home games
            Athlete Endorsement

            SPD Bank X James Harden Endorsement

              RPE led the SPD Bank partnership with international super star James Harden and the Houston Rockets.

              RPE facilitated player contracts including a major image rights deal for several credit cards, filming commercials, photo shoots and holding an in-person activation in China. At the time James Harden was one of the biggest NBA draws for the Chinese market. The highly anticipated event had off the chart fan participation, being reported by 10+ TV media and news channels across China.

              • 124M Total views on Weibo #Harden# SuperTopic
              • 11 M Engagements on Social Media
              • $5.4M Media Value Through Endorsement
              Social media

              Shaquille O’Neal WeChat Livestream

                Red Phoenix in collaboration with Tencent secured the livestream debut of NBA Hall of Fame legend Shaquille O’Neal on the WeChat app.

                Promoted as Shaq’s Birthday Party. The event marked Shaq’s first ever livestream for his China based fans and was a wild success.

                • 6.4 M Tuned into Shaq’s WeChat Livestream
                • 3M Over 3M Likes during Livestream
                • 15K+ Comments in WeChat Video
                • 9K+ Reposts of Recorded Clips
                Brand Partnership

                Washington Wizards X Tamagawa

                  Facilitated partnership between The Washington Wizards & Japan’s Tamagawa University.

                  The Wizards held an event and clinic hosted by Tamagawa University featuring Wizards Legends, Mystics Players, Wizards Cheerleaders, Wizards District Gaming Stars, and Wizards Junior Clinic personnel.
                  • A special Washington Wizards Court at Tamagawa University was unveiled.
                  • This event was part of the Sold-Out NBA Preseason Japan Tour that took place before the start of the 2022 NBA season.

                  • 13K + Partnership video Views
                  • 3.4K+ Social Media Engagements
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